Vietnam’s EloQ Communications joins international PR network

EloQ Communications would like to announce that we have joined the esteemed global network GlobalCom Public Relations (GCPR). GCPR’s CEO Ralf Hartmann has a few words about our membership:

“We are excited to welcome EloQ Communications to the GlobalCom PR Network family. As a rapidly growing market, Vietnam requires reliable and competent local experts that support our international clients and their communication challenges in this dynamic environment. With its extensive expertise in working with global organisations and clients, EloQ Communications is a perfect fit for the GlobalCom PR Network.”

Hartmann founded GlobalCom in Germany in 2004 to serve the needs of international high technology and green energy companies. From there GlobalCom quickly built connections across industries and expanded internationally, so that today GCPR is an international network of 70 independently-owned PR agencies in 60 different countries across the world. It currently has 15 offices in the Asia Pacific region, with each acting as GCPR representative for its local market.

Here at EloQ, we’re grateful for the opportunity to be GlobalCom’s representative in Vietnam, and eager to put our creative capabilities and street-level market knowledge to work crafting forward-thinking campaigns with our new network partners.

For our new GlobalCom partners, here’s a little background about us:

We were founded in 2015 as a subsidiary of Thailand-based Vero PR under the name Vero IMC Vietnam led by Clāra Ly-Le, who still heads the agency now. We transitioned to independence under our new name at the start of 2019. We continue to specialize in working with overseas companies doing business in Vietnam, including the diverse clientele you can find on our site. However, we’re also looking to expand our connections throughout Asia in order to head more regional campaigns for both Vietnamese and foreign companies.

With the choice of our name – pronounced ‘eh-lok’ and short for “eloquent,” which the Oxford English Dictionary defines as “giving a clear, strong message” – we’re emphasizing our goal of using superior communication skills and local market literacy to represent clients in a way that is both faithful to their branding and fluent in the local style.

We understand that Vietnam is a challenging market for many companies. Besides the outsized role of the government, the country also has a unique history and culture that influences how people make consumer choices and which brands they prefer. Things like the cash-based economy, the Tet spending season, and the sudden rise of youth trends like social media and bubble tea shops are just a few examples of why foreign companies in this market need a guide they can trust to help navigate the cultural differences. At EloQ, we’re here to be that guide.