Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. EloQ Communications’ Managing Director, Dr. Clāra Ly-Le, is sharing how to make way for your market entry into Vietnam in the new normal!

Some of the notable key points include:

– The core of market entry is based on ‘need and demand’ of the local market

– Trusted local partner who have experience in crisis communication adds success to the new business

– Flexibility is the key factor in the new normal