What information Vietnamese journalists look for during Coronavirus crisis?

The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the Read More …

PR in Coronavirus epidemic: Public relations when the public is absent

The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …

Hybrid working: Combining remote and physical workplace to sustain work culture

At the start of the pandemic, we were “forced” into social distancing. Lack of human interaction and uncertainty of future circumstances have put us under stress. As time goes by, we’ve gotten used to the convenience of working from home, Read More …

Media pitching: A guide to get your press coverages

Media relations plays a vital part in a brand’s strategy to build reputation. Brands are eager to pitch their stories to the audience. However, journalists have much more stories to cover than that. Needless to say, the journalists’ mailboxes are Read More …

Truyền thông nội bộ – Chìa khóa giao tiếp hiệu quả khi làm việc từ xa

Hơn một năm vừa qua, “cơn ác mộng” COVID-19 đã tạo ra không ít thử thách cho nền kinh tế toàn cầu. Dù vậy, trong nguy cơ luôn tiềm ẩn cơ hội. Đây là thời điểm mà các doanh nghiệp Read More …

Internal communication: The key to effective communication during remote working

Over the past year, the COVID-19 nightmare has brought many challenges to the global economy. But every cloud has a silver lining. Companies should utilize this opportunity to strengthen solidarity between internal departments, and develop an efficient remote working environment. Read More …