Highlights from EloQ Communications in August 2020

In August 2020, EloQ Communications has released the following news: EloQ Communications relaunches its market entry services EloQ Communications announces the relaunch of its market entry services, initially introduced in 2019, including market research, business match-making, and market visit. Along with Read More …

What does PR do exactly, and is it essential? (Part 1)

Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs such as a doctor, cleaner, or delivery man. The result shows that public relations (PR) was ranked third in the top 5 of non-essential jobs, Read More …

Highlights from EloQ Communications in July 2020

In July 2020, EloQ Communications has released the following news: EloQ Communications signed internationally recognized Tenets of Ethical & Responsible Communications EloQ Communications has recently signed the Tenets of Ethical & Responsible Communications, initiated by World Communications Forum Association (WCFA), to Read More …

Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …

Facebook ads boycott: A lesson learned on CSR and building positive brand image

The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …

Highlights from EloQ Communications in June 2020

In June 2020, EloQ Communications has released the following news: 1. EloQ Communications welcomes guest posting on professional blog upon 100th-article milestone This month, EloQ Communications celebrated the 100th article on our professional blog that specialized in examining modern communications Read More …

The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …