Inspiration, passion, and self-recognition: What it takes to work in the PR industry

Dr. Clāra Ly-Le, Managing Director of EloQ Communications, speaks to The Industry Leaders about the PR industry. She suggests that many people don’t give it the credit it’s due and hopes to show its importance in today’s world, more specifically Read More …

Media pitching: A guide to get your press coverages

Media relations plays a vital part in a brand’s strategy to build reputation. Brands are eager to pitch their stories to the audience. However, journalists have much more stories to cover than that. Needless to say, the journalists’ mailboxes are Read More …

Internal communication: The key to effective communication during remote working

Over the past year, the COVID-19 nightmare has brought many challenges to the global economy. But every cloud has a silver lining. Companies should utilize this opportunity to strengthen solidarity between internal departments, and develop an efficient remote working environment. Read More …

Using social media during communication crisis in Vietnam?

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these responses go out of control and escalate into a communications Read More …

Influencer marketing and its ethical responsibility toward followers

Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already existed for a long time. So what is the role Read More …

EloQ Communications and five years of constant exertion

As a leading public relations (PR) and integrated marketing communications (IMC) agency based in Ho Chi Minh, Vietnam, with projects in Vietnam and throughout the ASEAN region, EloQ Communications is delighted to celebrate its five years of operation anniversary on Read More …