Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …

The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

6 content ideas to optimize communications during Covid-19

Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have some recommendations that will help marketers utilize social media in Read More …

During the COVID-19 crisis: time for real transformation, not only technology

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution to help businesses overcome difficulties. But is technology the key to all trouble? The use of Zoom in this work-from-home season When most countries urge their people to stay Read More …

What information Vietnamese journalists look for during Coronavirus crisis?

The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the Read More …