The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

6 content ideas to optimize communications during Covid-19

Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have some recommendations that will help marketers utilize social media in Read More …

During the COVID-19 crisis: time for real transformation, not only technology

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution to help businesses overcome difficulties. But is technology the key to all trouble? The use of Zoom in this work-from-home season When most countries urge their people to stay Read More …

What information Vietnamese journalists look for during Coronavirus crisis?

The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the Read More …

PR in Coronavirus epidemic: Public relations when the public is absent

The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …

Business communication shines during Covid-19 pandemic

The outbreak of coronavirus continues to affect the global economy, and no one can be sure when the epidemic will end, and when commercial activities will return to normal. However, in this crisis, business communication has found a bright opportunity Read More …