[Crisis 101 – Part 3] More manage, less respond

The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but at that moment many problems had arised, therefore what they Read More …

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are their speed, ease-of-reach, and interactivity, Read More …

[Crisis 101 – Part 1] How to develop a social media crisis management plan

Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises, a good social media crisis management plan directs the company’s Read More …