The global climate crisis continues to be a high priority in every nation. For this reason, environmental initiatives and solutions in any sector are being prioritized. Concurrently, in public relations (PR), the term “Green PR” is gradually becoming popular and Read More …
In the ever-evolving landscape of public relations (PR), the ability to measure the impact of PR efforts remains a challenge. As the PR industry constantly adapts to emerging technologies and evolving consumer behaviors, it is imperative to assess the effectiveness Read More …
Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …
In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the PR industry is increasingly turning to technology, embracing automated tools Read More …
In an increasingly interconnected world, crises and emergencies can arise unexpectedly, affecting individuals, organizations, and communities. From natural disasters and public health emergencies to social unrest and cybersecurity breaches, the ability to communicate swiftly and effectively during these critical situations Read More …
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise of AI in the marketing world is both exciting Read More …
Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of society and the stakeholders who live in it, PR professionals Read More …
At first glance, public relations (PR) and rap music might not have much in common. One is a high-stakes profession that requires continuous innovation and strategic thinking, while the other is an artistic outlet that often mesmerizes with its allure Read More …
If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. Ever thought, or heard, that PR is Read More …
Major milestones of the modern PR industry in a nutshell Proto -PR (public relations-like activities) can be found dated way back to Babylonian times. But going through all these historical events might take more than a simple blog article. So Read More …
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