Tag: public relations

[Crisis 101 – Part 3] More manage, less respond

Dr. Clāra Ly-Le

The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but at that moment many problems had arised, therefore what they Read More …

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

Dr. Clāra Ly-Le

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are their speed, ease-of-reach, and interactivity, Read More …

EloQ Communications congratulates our managing director for earning her doctoral degree

Admin

EloQ Communications is pleased to announce that Clāra Ly-Le, our Managing Director, has successfully completed her doctoral degree (PhD). The EloQ family sincerely congratulates her on this achievement. Her dissertation, which was on social media use in crisis communications in Read More …

Những điều doanh nghiệp cần lưu ý khi xây dựng chiến lược CSR

Vi Mai

Trách nhiệm xã hội doanh nghiệp (Corporate social responsibility – CSR) ngày được nhiều doanh nghiệp hoạt động tại Việt Nam quan tâm. Để thể hiện trách nhiệm với cộng đồng hơn, các hoạt động CSR nên được đưa vào Read More …