Since 2020, the COVID-19 pandemic has significantly changed many aspects of life, forcing most industries to adjust. With its vital role, the PR industry always evolves to keep up with trends and maintain its position. Join EloQ Communications to learn Read More …
If you’re thinking that personal branding is only for business leaders or politicians, then it’s time to think again! This is an article that Dr. Clāra Ly-Le wrote for Brands Journal, on how to build your personal brand for career Read More …
Public relations has always been an essential part of any business. It is the process of managing the relationship between a company and the public. And while the basics of public relations remain the same, artificial intelligence (AI) is changing Read More …
This is an interview conducted by Aspioneer in its featured issue on International Women’s Day, “The Trailblazer: Women Leaders, 2022”. The issue recognizes and celebrates some of the incredible women in various industries as a reminder of their achievements and Read More …
EloQ Communications’ Managing Director, Dr. Clāra Ly-Le, recently participated in the interview series called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” by Authority Magazine. The series features successful publicists and Public Relations Read More …
For many public relations, marketing and investor relations teams, press releases are an integral part of a communications strategy. But too often, press releases are written and distributed without much consideration for search engine optimization (SEO), reader engagement or how Read More …
A quick guide to entering the PR career path for Gen Z! Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam Read More …
Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z is the author behind various trendy videos and dance challenges Read More …
As mentioned in the previous blog “Media pitching: A guide to get your press coverages”, a well-presented pitch email could help your press release go a long way. Earning the media’s attention is a rigorous battlefield among brands. In this Read More …
Media relations plays a vital part in a brand’s strategy to build reputation. Brands are eager to pitch their stories to the audience. However, journalists have much more stories to cover than that. Needless to say, the journalists’ mailboxes are Read More …
