Using social media during communication crisis in Vietnam?

Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these responses go out of control and escalate into a communications Read More …

When to hire agency, and when to build your in-house digital team?

Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach and measurable KPIs, almost every company wants to build for itself an effective digital strategy. But the question is whether they should Read More …

Highlights from EloQ Communications in January 2021

In January 2021, EloQ Communications has released the following news: EloQ Communications among top 10 ‘social media’ and ‘content’ agencies by TDA EloQ Communications, a PR and marketing agency from Vietnam, has been recognized as one of the best agencies Read More …

Facebook ads boycott: A lesson learned on CSR and building positive brand image

The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …

Vietnamese influencers in COVID-19 pandemic

Influencers play an important role in bringing brands closer to their consumers. According to Nielsen’s Global Trust in Advertising report, 92% consumers believe in the recommendations from friends, families and people whom they trust more than brands’ advertisement. How did Read More …

The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …