Tag: real-time consumer insights

From trend watching to signal intelligence: How smart marketers are rebuilding their listening architecture

Dr. Clāra Ly-Le

For years, the marketing industry has been obsessed with trends. We have built annual reports around them, structured campaigns to ride them, and reassured leadership teams that we are “future ready” because we can name the next big thing. Trend Read More …

Why micro-trends are replacing mega-trends in consumer strategy

Dr. Clāra Ly-Le

For decades, marketing strategies have been built on the assumption that consumer behavior moves in large, predictable waves. We identified mega-trends, projected them forward, and designed campaigns meant to ride those waves for years at a time. This model rewarded Read More …