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Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …
In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the PR industry is increasingly turning to technology, embracing automated tools Read More …
In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the go-to metric for measuring the value of earned media coverage. Read More …
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise of AI in the marketing world is both exciting Read More …
Creativity has long been a source of fascination for scholars and artists alike. However, the emergence of Artificial intelligence (AI) and its models has presented new challenges to our understanding of creativity. AI and its algorithms have enabled the production Read More …
Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of society and the stakeholders who live in it, PR professionals Read More …
At first glance, public relations (PR) and rap music might not have much in common. One is a high-stakes profession that requires continuous innovation and strategic thinking, while the other is an artistic outlet that often mesmerizes with its allure Read More …
Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While the use of social media to mitigate crises is no Read More …
If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. Ever thought, or heard, that PR is Read More …
Major milestones of the modern PR industry in a nutshell Proto -PR (public relations-like activities) can be found dated way back to Babylonian times. But going through all these historical events might take more than a simple blog article. So Read More …
