Hybrid working: Combining remote and physical workplace to sustain work culture

At the start of the pandemic, we were “forced” into social distancing. Lack of human interaction and uncertainty of future circumstances have put us under stress. As time goes by, we’ve gotten used to the convenience of working from home, Read More …

Assessing entrepreneurial motivations: From perspectives of Vietnamese founders in the PR industry

People often acknowledge PR and marketing agencies based on the scale of their services and clietele. However, that’s just the tip of an iceberg. (Read more about the PR industry in EloQ’s analysis). Have you ever wonder how an agency Read More …

Inspiration, passion, and self-recognition: What it takes to work in the PR industry

Dr. Clāra Ly-Le, Managing Director of EloQ Communications, speaks to The Industry Leaders about the PR industry. She suggests that many people don’t give it the credit it’s due and hopes to show its importance in today’s world, more specifically Read More …

Media pitching: A guide to get your press coverages

Media relations plays a vital part in a brand’s strategy to build reputation. Brands are eager to pitch their stories to the audience. However, journalists have much more stories to cover than that. Needless to say, the journalists’ mailboxes are Read More …

Internal communication: The key to effective communication during remote working

Over the past year, the COVID-19 nightmare has brought many challenges to the global economy. But every cloud has a silver lining. Companies should utilize this opportunity to strengthen solidarity between internal departments, and develop an efficient remote working environment. Read More …