Maximizing PR impact: Unveiling effective evaluation methods

In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what Read More …

The differences between Marketing and PR, Branding, Advertising

Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …

Embracing AI for public relations efficiency

Embracing AI for Public Relations Efficiency

In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the PR industry is increasingly turning to technology, embracing automated tools Read More …

Rethinking measurement and evaluation of communication: Moving away from AVEs

Rethinking measurement and evaluation of communication: Moving away from AVEs

In the world of communication, measurement and evaluation play a crucial role in determining the success of campaigns and strategies. For many years, Advertising Value Equivalents (AVEs) have been the go-to metric for measuring the value of earned media coverage. Read More …