People often acknowledge PR and marketing agencies based on the scale of their services and clietele. However, that’s just the tip of an iceberg. (Read more about the PR industry in EloQ’s analysis).

Have you ever wonder how an agency come together? With other function like HR, admin, operation, accounting, etc. This research give a detailed look on the management side of this glamourous industry from Vietnamese perspective.

“Assessing entrepreneurial motivations from the perspective of Vietnamese founders in the PR  industry”

By Dr. Clāra Ly-Le, Managing Director of EloQ Communications.

This is her virtual speech at the Ninth International Conference on Entrepreneurship & Business Management 2020.