The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have some recommendations that will help marketers utilize social media in Read More …

During the COVID-19 crisis: time for real transformation, not only technology

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution to help businesses overcome difficulties. But is technology the key to all trouble? The use of Zoom in this work-from-home season When most countries urge their people to stay Read More …

Highlights from EloQ Communications in April 2020

In April 2020, EloQ Communications has released the following news: 1. EloQ Communications launches pro bono consulting support for start-ups and SMEs Starting May 2020, EloQ Communications launches free consultation service for start-ups and SMEs. This new service aims to Read More …

What information Vietnamese journalists look for during Coronavirus crisis?

The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the Read More …

Highlights from EloQ Communications in March 2020

In March 2020, EloQ Communications has released the following news: 1. EloQ Communications encourages employees and partners to delete email to protect the environment By deleting spam or unnecessary emails, our friends and partners can reduce CO2 emissions by data Read More …