Tag: communication risk

Live streaming is no longer “just content”: Why it has become a power structure in digital communication

Dr. Clāra Ly-Le

For a long time, live streaming was treated as a format. Something marketers experimented with when they wanted immediacy, authenticity, or reach. A livestream product launch, a Q&A with a CEO, a creator going live to sell or entertain. Useful, Read More …

When disinformation goes live: Why real-time media is the most dangerous space for false narratives

Dr. Clāra Ly-Le

For years, we treated disinformation as something that spreads slowly. A misleading article, a doctored image, a false claim that circulates through shares and reposts, giving organizations at least some time to react. That mental model no longer applies. In Read More …