For decades, public relations has operated on a relatively stable assumption: communication is designed primarily for human audiences. Whether the target was journalists, consumers, investors, or policymakers, the strategic question was always some variation of “How will people interpret this Read More …
There’s a moment I keep coming back to in my work with brands across Vietnam and Asia. It’s the moment a client says, “But we already ranked number one on Google, why aren’t we showing up for people anymore?” My Read More …
In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a comprehensive analysis of these shifts, highlighting key trends and actionable Read More …
