Tag: reputation management

Seeing the unseen: Why real-time brand health matters more than ever in APAC

Dr. Clāra Ly-Le

There is a shift happening quietly across the Asia–Pacific communications landscape, one that every marketer, PR professional, and corporate leader should pay attention to. Today, brand health is no longer something you measure quarterly, write in a PowerPoint, and discuss Read More …

Exposing the Fakes: Tackling fake news and fake press releases

Dr. Clāra Ly-Le

In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases, which can mislead stakeholders and harm reputations. To effectively combat this Read More …