How appealing is the public relations industry?

EloQ Communications is looking companions and partners to help grow our business in Vietnam and expand our business to overseas markets. And we want to make it fair and square, to help you fully understand the business before you venture Read More …

[Crisis 101 – Part 3] More manage, less respond

The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but at that moment many problems had arised, therefore what they Read More …

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are their speed, ease-of-reach, and interactivity, Read More …

EloQ Communications congratulates our managing director for earning her doctoral degree

EloQ Communications is pleased to announce that Clāra Ly-Le, our Managing Director, has successfully completed her doctoral degree (PhD). The EloQ family sincerely congratulates her on this achievement. Her dissertation, which was on social media use in crisis communications in Read More …

Brand storyteller: Copywriter in the digital era

The digital era has completely changed how people access new information. Unlike in the previous centuries, all the features of television, radio, and newspaper are integrated into one device called smartphone in this 21st century. The communications and advertising industry Read More …

Những điều doanh nghiệp cần lưu ý khi xây dựng chiến lược CSR

Trách nhiệm xã hội doanh nghiệp (Corporate social responsibility – CSR) ngày được nhiều doanh nghiệp hoạt động tại Việt Nam quan tâm. Để thể hiện trách nhiệm với cộng đồng hơn, các hoạt động CSR nên được đưa vào Read More …

[Crisis 101 – Part 1] How to develop a social media crisis management plan

Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises, a good social media crisis management plan directs the company’s Read More …

EloQ Communications’ managing director elected as PRCA SEA PR and Communications Regional Board member

Clāra Ly-Le, our Managing Director, has recently been elected as one of the board members of Public Relations and Communications Association Southeast Asia (PRCA SEA) Regional Board. This PR and Communications Regional Board provides a formal mechanism to consult the Read More …