EloQ Communications congratulates our managing director for earning her doctoral degree

EloQ Communications is pleased to announce that Clāra Ly-Le, our Managing Director, has successfully completed her doctoral degree (PhD). The EloQ family sincerely congratulates her on this achievement. Her dissertation, which was on social media use in crisis communications in Read More …

Những điều doanh nghiệp cần lưu ý khi xây dựng chiến lược CSR

Trách nhiệm xã hội doanh nghiệp (Corporate social responsibility – CSR) ngày được nhiều doanh nghiệp hoạt động tại Việt Nam quan tâm. Để thể hiện trách nhiệm với cộng đồng hơn, các hoạt động CSR nên được đưa vào Read More …

[Crisis 101 – Part 1] How to develop a social media crisis management plan

Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises, a good social media crisis management plan directs the company’s Read More …

EloQ Communications’ managing director elected as PRCA SEA PR and Communications Regional Board member

Clāra Ly-Le, our Managing Director, has recently been elected as one of the board members of Public Relations and Communications Association Southeast Asia (PRCA SEA) Regional Board. This PR and Communications Regional Board provides a formal mechanism to consult the Read More …

EloQ Communications joins the PRCA’s new Southeast Asia Network

On March 1, 2019, EloQ Communications has joined the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the world’s largest PR professional body. We are excited to join the prestigious ranks of PRCA SEA Read More …

Why don’t Vietnamese companies use social media in a crisis?

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are mistaken.   1. They want to distance themselves from the Read More …

5 social media lessons for ASEAN airlines from the United saga

Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social media fiasco sparked by the shockingly abrasive service given to Read More …