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Tag: advertising value equivalency

Advertising Value Equivalency (AVE) – The black sheep of the PR industry

November 3, 2021November 30, 2021 Hanh Le

As PR practitioners, we have to admit: Measuring PR activities has always been a debatable topic! Lies in the heart of the heated topic is Advertising Value Equivalency (AVE) is a measurement way too familiar in the PR industry and Read More …

Englishadvertising value equivalency, AVE, communications, eloq, eloqasia, measurement, pr1 Comment

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