“Content is the king”, stated Bill Gates the billionaire. Indeed, content is now gradually dominating the entire digital marketing strategies and becoming a critical element for an effective business performance.

To get the most out of your connection, owning a website and social media platforms is not enough. Marketers need to get useful advices from content marketing professionals or agencies to help you create and deliver attractive contents directly to the right audience. Today, customer data is not only resulted from a good sales team. Marketers can allow customers to actively reach the brand by creating the right content with the right approach.

For that reason, this article will highlight some of the positive sides and drawbacks that businesses need to keep in mind when partnering with a content marketing agency.

Pros of having a content marketing consultant

• Professional expertise

By hiring a content marketing expert for your strategy, you can access to their professional expertise. They will bring out all the experience they’ve gained from cooperating with other customers to develop specialized content for your strategy in the most effective way. As a professional, they regularly research and analyze the market to ensure that they’re staying on top of the most realistic new trends. Therefore, they can save you time and help avoid the trouble of collecting, processing and publishing content.

• Objectivity

One of the greatest benefits of working with content marketing consultants is having their objectivity. In short, they will have a more objective view toward business marketing strategy as the outsiders. They will offer new insights and new ideas, as well as discover new opportunities at the first interaction. Additionally, they can also observe your previous trends, models and data to make brilliant decisions for business future strategy.

• Time and cost saving

Hiring a content marketing consultant help you gain more time in your busy schedule because you don’t have to spend a lot of effort and time researching, analyzing or creating the content ideas. The consultants will devise appropriate content strategies to achieve results faster, which allows you to focus and spend time in other fields. Many businesses believe that hiring a content marketing unit is also a cost-effective option as it can be cheaper than hiring and maintaining a specialist or a department for internal strategies.

Cons of having a content marketing consultant

• Pricing

Hiring an external specialist can be costly. Service fee from consulting to implementing content will be charged by the hour or by project package. This means that if your business has no or limited budget, you should consider carefully when deciding to hire a content marketing agency.

• Risks caused by different visions

Hiring an external specialist can be risky when two parties have different visions. There is high chance of conflicts or disagreements if both sides cannot agree on the idea. Ideally, the business and the experts need to sit down and discuss thoroughly to get to know each other before starting. Helping a companion to understand your company as if they are a part of it will create more convenience in the working process toward the strategic goals as expected.

• Interruption in short-term cooperation

Another drawback when working with an external consultant is that your strategy may be interrupted without long-term cooperation. To avoid that situation, both sides should know each other carefully and make long-term commitment to go the long way together for the best results.

As every coin has two sides, hiring a content marketing agency for your business will also have advantages and disadvantages. To succeed, the full understanding of each other’s strengths and difficulties is the most important thing to accomplish company’s business goals. After all, a professional content marketing company can help you build brand awareness, generate leads, nurture the relationship and close orders. Following that, the agency ensures that the customer would be happy and keeps them pleasant by the outstanding service and story. It is essential for your business to maintain a closer relationship with customers, and above all, you can track all the investment efficiency of all those activities.

Author Vi Mai is a PR manager at EloQ Communications. Vi has more than 11 years of experience in journalism and social marketing. She is also a strategic planner for many projects of the company.