The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …