Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …

Facebook ads boycott: A lesson learned on CSR and building positive brand image

The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …

The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …