You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new normal is actually not-so-new at all. In fact, changing consumer Read More …
Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …
The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …
As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …
Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …
“Content is the king”, stated Bill Gates the billionaire. Indeed, content is now gradually dominating the entire digital marketing strategies and becoming a critical element for an effective business performance. To get the most out of your connection, owning a Read More …
In the 80s-90s of the last century, Vietnam used to have many “national” brands, carrying the Vietnamese dream and a sky of memories like Co Ba soap, Da Lan toothpaste, Thong Nhat bicycle, or Thuong Dinh shoes… Once well-known in Read More …
In October alone, there were two European luxury brands entering Vietnam officially after long time exploring the market: Ferrari, an Italian luxury sports car manufacturer, and Blancpain, luxury Swiss-made watch brand and the world’s oldest watch manufacturer. From super cars Read More …
The digital era has completely changed how people access new information. Unlike in the previous centuries, all the features of television, radio, and newspaper are integrated into one device called smartphone in this 21st century. The communications and advertising industry Read More …
