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Insights on PR and marketing in Vietnam and ASEAN

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Tag: launch

Reimagining market entry in the new normal

October 21, 2020October 23, 2020 Hanh Le

You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new normal is actually not-so-new at all. In fact, changing consumer Read More …

Englishbrand, business, coronavirus, covid-19, eloq, eloqasia, launch, market entry, new normal, southeast asia, vietnam

Vietnam: A lucrative market for luxury brands

December 5, 2019August 27, 2020 Vi Mai

In October alone, there were two European luxury brands entering Vietnam officially after long time exploring the market: Ferrari, an Italian luxury sports car manufacturer, and Blancpain, luxury Swiss-made watch brand and the world’s oldest watch manufacturer. From super cars Read More …

Englishblancpain, brand, car, eloq, eloqasia, ferrari, italy, launch, luxury, switzerland, vietnam, watch1 Comment

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