After years of committing to the public relations (PR) and marketing industry, EloQ Communications – a boutique public relations and marketing agency located the bustling Ho Chi Minh, Vietnam, now celebrates its 5th anniversary with many successful projects for small Read More …
You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new normal is actually not-so-new at all. In fact, changing consumer Read More …
The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …
Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …
Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …
The year 2020 marks the fierce competition of the technology field when multinational corporations launch a series of advanced products in turn. Modern life forces businesses to constantly produce new electronic products and upgrade new features to meet the diverse Read More …
The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …
From a certain perspective, doing PR for B2B and B2C businesses are relatively similar. However, there are still differences in these two types of PR: first, the targeted customers, and then, the approach through promotional channels. The author of this Read More …
The outbreak of coronavirus continues to affect the global economy, and no one can be sure when the epidemic will end, and when commercial activities will return to normal. However, in this crisis, business communication has found a bright opportunity Read More …
Just after a long Tết holiday, Vietnam began to suffer many losses due to nCoV pneumonia. Almost all activities have stagnated, and industries, from education, manufacture to services, are facing the same downturn in business, waiting for the pandemic to Read More …
