As a leading public relations (PR) and integrated marketing communications (IMC) agency based in Ho Chi Minh, Vietnam, with projects in Vietnam and throughout the ASEAN region, EloQ Communications is delighted to celebrate its five years of operation anniversary on March 14th. Through these five years, EloQ has proudly attained many achievements in the industry, contributing to the development of Vietnam’s PR industry in specific and Southeast Asia in general.
EloQ Communications and five years of Constant Exertion
EloQ Communications was known as Vero IMC Vietnam before officially going independent under a new name in 2018. Acting as the eyes, ears and voice of clients in the Vietnamese market, EloQ strives to combine local expertise with a global perspective as well as actively joins global PR networks and associations to relentlessly develop the standards of practice and expand the agency’s network. EloQ has become an active member of Public Relations and Communications Association Southeast Asia (PRCA SEA), and Public Relations Network (PRN). Accordingly, EloQ has earned opportunities to manage regional projects and empowered its Vietnamese PR practitioners’ voices in the global PR landscape.
To catch the region’s communications industry’s fast-growing pace, EloQ has soon transformed from a PR agency to an integrated marketing agency, in order to provide its clients with a comprehensive and effective campaign, including all the communication elements to keep costs down and profits up. Services that clients can find at EloQ widely range from press release service (with distribution to Southeast Asia countries and beyond); market access service; crisis management to digital marketing, social media marketing or influencer marketing; and so on.
EloQ has proudly become the partner of many renowned overseas and local clients within these comprehensive services through many campaigns. Some salient case studies that can be listed out are: media relation campaigns with Viber (85+ media coverage) or Ferrari (100 media coverage); influencer engagement and social media marketing campaign with Duolingo (an advertising video has reached 3,500,000+ total views) or Lazada (30k+ engagement within only three days); an integrated marketing campaign with Kim’s Eye & Dasom Polyclinic; crisis management with Booking.com; and many successful campaigns with numerous other clients.
Thanks to EloQ’s young and dynamic team’s effort, the agency has achieved several awards and recognition from the experts. Recently, EloQ has been recognized as one of the best agencies in 2020 in two categories, social media and content marketing, by Top Digital Agency (TDA). This recognition has marked the next momentous achievement of EloQ after being named among Top Branding Agencies and Top Digital Marketing Agencies of 2020 by DesignRush and the Best Creative Marketing Companies of 2020 by BestDesigns.co.
Towards a Sustainable PR Industry
With the aims of sustainable development and helping the community get a more comprehensive understanding of PR and marcom activities, EloQ has built a blog site on sharing in-depth content generated by the in-house team. It can be said that EloQ’s blog site is genuinely a valuable resource with many articles featuring diverse aspects of the industry.
By promoting sustainability in operation, EloQ has also stood firm under challenging times facing the global challenge, COVID-19. During the pandemic, EloQ has dedicated a blog series on how brands should react to the outbreak, including updates, identifications and reviews of what businesses can do in the challenging situation.
Further, in June 2020, Dr. Clāra Ly-Le, Managing Director of EloQ, took part in a webinar held by the Vietnam Public Relations Network (VNPR), sharing about the new relations with the “new public” in the post-pandemic era. EloQ has also been the only representative from Vietnam that signed the Tenets of Ethical & Responsible Communications, initiated by World Communications Forum Association (WCFA), to promote ethical and sustainable communications practices during COVID-19.
Commitment to Deliver the Best PR and Integrated Marketing Services
As the world is marching into a new decade and EloQ has just set a new milestone, the agency has pictured its goal of developing and innovating to strive for a better PR and marketing service day by day. Not only does EloQ extend the diversity of provided services, but it also constantly updates and applies new technologies and each team member’s expertise to offer the best and strongest communication between clients and their stakeholders.
Being a representative from Vietnam in many PR global networks, EloQ Communications hopes to step-by-step highlight the name of the Vietnamese PR industry among international peers. To bring this ambition into life, EloQ will strive to become the best choice for multinational organizations that would like to penetrate the Vietnam market or promote their products and services to the Vietnamese local public. Giving thanks to all the clients who have given credence to its team, EloQ commits to continue to deliver top-notch PR and marketing campaigns for its future clients.