Maximizing PR impact: Unveiling effective evaluation methods

In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what Read More …

The keys to a successful transition to active consumer insights 

In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a successful transition and shed light on the transformative outcomes that Read More …

The differences between Marketing and PR, Branding, Advertising

Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …

Embracing AI for public relations efficiency

Embracing AI for Public Relations Efficiency

In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the PR industry is increasingly turning to technology, embracing automated tools Read More …