[Crisis 101 – Part 3] More manage, less respond

The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but at that moment many problems had arised, therefore what they Read More …

[Crisis 101 – Part 2] Advantages and disadvantages of social media in crisis communication

Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are their speed, ease-of-reach, and interactivity, Read More …

EloQ Communications congratulates our managing director for earning her doctoral degree

EloQ Communications is pleased to announce that Clāra Ly-Le, our Managing Director, has successfully completed her doctoral degree (PhD). The EloQ family sincerely congratulates her on this achievement. Her dissertation, which was on social media use in crisis communications in Read More …

Brand storyteller: Copywriter in the digital era

The digital era has completely changed how people access new information. Unlike in the previous centuries, all the features of television, radio, and newspaper are integrated into one device called smartphone in this 21st century. The communications and advertising industry Read More …