Facebook ads boycott: A lesson learned on CSR and building positive brand image

The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …

Highlights from EloQ Communications in June 2020

In June 2020, EloQ Communications has released the following news: 1. EloQ Communications welcomes guest posting on professional blog upon 100th-article milestone This month, EloQ Communications celebrated the 100th article on our professional blog that specialized in examining modern communications Read More …

The trust in mainstream media regained since the COVID-19 crisis

As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …

6 content ideas to optimize communications during Covid-19

Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have some recommendations that will help marketers utilize social media in Read More …