What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …

6 content ideas to optimize communications during Covid-19

Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …

How to use social media the ‘right way’ during COVID-19 crisis

Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have some recommendations that will help marketers utilize social media in Read More …

During the COVID-19 crisis: time for real transformation, not only technology

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution to help businesses overcome difficulties. But is technology the key to all trouble? The use of Zoom in this work-from-home season When most countries urge their people to stay Read More …

Highlights from EloQ Communications in April 2020

In April 2020, EloQ Communications has released the following news: 1. EloQ Communications launches pro bono consulting support for start-ups and SMEs Starting May 2020, EloQ Communications launches free consultation service for start-ups and SMEs. This new service aims to Read More …

What information Vietnamese journalists look for during Coronavirus crisis?

The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the Read More …

PR in Coronavirus epidemic: Public relations when the public is absent

The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …