New Year, New Us!

To go along with the new year, we’d like to announce our own renewal. Note that this isn’t just the usual resolution. As of January 1st, the Vietnamese subsidiary agency formerly known as Vero IMC has been reborn as the fully independent EloQ Communications.

“We’re excited to go out on our own and re-define ourselves,” says our founder Clāra Ly-Le, who has headed the agency for 3 years. “It gives us a further opportunity to build our own network and re-define what this agency will be. By making Vietnam our home base, we can show clients that we’re not just another international agency, but one that’s keenly aware of how best to operate within the social and cultural fabric of Vietnam. At the same time, we will maintain our reputation for honest and original campaigns in line with international marketing standards.”

The new name follows from this mission. Pronounced “eh-lok,” it is a shorter, catchier form of “Eloquent,” defined by the Oxford English Dictionary as “giving a clear, strong message.” It emphasizes EloQ’s goal of using superior communication skills and local market literacy to represent their clients in a way that is both faithful to their branding and fluent in the local style.

This doesn’t mean that everything has changed. We still have our internal management, and we remain committed to creating integrated marketing communications with integrity and high creative standards, while continuing to be the go-to partner for businesses who wish to work in Vietnam’s dynamic marketplace.

As Vietnam has rapidly become a major business hub of Southeast Asia, we want to represent what’s best about doing business here. By bringing in our ‘glocal’ focus and dedication, we are able to coordinate regional campaigns, strengthen our clients’ presence, and uphold their reputations in the market. We aim to serve everyone from large multinationals to startups and nonprofits with the same level of energy, commitment, and integrity. We believe that everyone deserves to have a clear voice, which is what inspired our choice of a new name.

We look forward to your continued support in crafting an eloquent voice in the Vietnamese market and abroad. Happy New Year!

(from all of us @EloQ Communications.)