In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is rapidly evolving into a digital domain. The role of Consumer Intelligence Read More …
In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the PR industry is increasingly turning to technology, embracing automated tools Read More …
In an increasingly interconnected world, crises and emergencies can arise unexpectedly, affecting individuals, organizations, and communities. From natural disasters and public health emergencies to social unrest and cybersecurity breaches, the ability to communicate swiftly and effectively during these critical situations Read More …
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise of AI in the marketing world is both exciting Read More …
Public relations has always been an essential part of any business. It is the process of managing the relationship between a company and the public. And while the basics of public relations remain the same, artificial intelligence (AI) is changing Read More …
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