Quan điểm khác biệt khi sử dụng mạng xã hội trong xử lý khủng hoảng truyền thông tại Việt Nam và Mỹ

Ở Việt Nam, mạng xã hội (MXH) đã trở thành một trong những nền tảng truyền thông phổ biến nhất. Dù MXH có sức ảnh hưởng lớn trong việc xử lý khủng hoảng, và nhiều quốc gia đang có xu Read More …

An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese companies Read More …

EloQ Communications joins the PRCA’s new Southeast Asia Network

On March 1, 2019, EloQ Communications has joined the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the world’s largest PR professional body. We are excited to join the prestigious ranks of PRCA SEA Read More …

Vietnam’s EloQ Communications joins international PR network

EloQ Communications would like to announce that we have joined the esteemed global network GlobalCom Public Relations (GCPR). GCPR’s CEO Ralf Hartmann has a few words about our membership: “We are excited to welcome EloQ Communications to the GlobalCom PR Read More …

Why don’t Vietnamese companies use social media in a crisis?

A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are mistaken.   1. They want to distance themselves from the Read More …

New Year, New Us: Vero IMC Vietnam is now called EloQ Communications

To go along with the new year, we’d like to announce our own renewal. Note that this isn’t just the usual resolution. As of January 1st, the Vietnamese subsidiary agency formerly known as Vero IMC has been reborn as the Read More …