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EloQ's Blog > Articles by: Derek Wells

Author: Derek Wells

Quảng cáo gây tranh cãi của Gillette – Sai lầm ở đâu?

August 3, 2021August 4, 2021 Derek Wells

Vào tháng 1/2019, gã khổng lồ dao cạo Gillette thuộc tập đoàn Procter & Gamble đã có bước đi mạo hiểm.  Nhãn hàng đã ra mắt video quảng cáo với tagline đảo ngược từ “The best a man can get” Read More …

Vietnamesebình đẳng giới, csr, eloq, eloqasia, gillette, quảng cáo, trách nhiệm xã hội, tranh cãi1 Comment

Brands want influencers with organic followers, but how can they know?

February 26, 2019March 14, 2024 Derek Wells

A recent report released by Points North Group claims that big brands are spending large portions of their advertising budgets on influencers with fake followers. The study is clearly designed to draw attention to Point North’s Instascreener tool, which claims Read More …

Englisheloq, eloqasia, fake followers, influencer, instagram, marketing, social media2 Comments

Bí kíp để doanh nghiệp Thái Lan tiếp cận khách hàng tại Việt Nam

January 26, 2019July 31, 2019 Derek Wells

Với sự gia nhập của SCC, Nawaplastic và tập đoàn TCC, các công ty Thái Lan tiếp tục mở ra làn sóng đầu tư vào thị trường Việt nam thông qua hoạt động kinh doanh các mặt hàng từ Thái Read More …

Vietnameseđầu tư, eloq, eloqasia, kinh doanh, thái lan, tiếp thị, vero imc, vero vietnam, việt nam2 Comments

Tips for Thai companies on engaging an audience in Vietnam

January 25, 2019July 30, 2019 Derek Wells

With recent major inroads by SCC, Nawaplastic Industries, and TCC Holdings, Thai companies continue to ride a wave of investment in Vietnam by expanding sales of Thai products and mergers and acquisitions of Vietnamese companies. However, they may find some Read More …

Englishbusiness, eloq, eloqasia, investment, marketing, thailand, vero imc, vero vietnam, vietnam

Gillette courted controversy with its latest ad. Was it a mistake?

January 19, 2019February 26, 2019 Derek Wells

On January 14, Gillette, the international razor giant owned by Procter & Gamble, took a risk by releasing a video which inverted its usual tagline from “The best a man can get” to “Is this the best a man can Read More …

Englishadvertising, dollar shave club, eloq, eloqasia, gillette, marketing, p&g, vero imc, vietnam

How to market green initiatives in Vietnam

January 8, 2019March 12, 2020 Derek Wells

Vietnam has spent the 32 years since its Doi Moi reforms in a phase of rapid economic expansion, and recently there seems to be more public awareness than ever about the environmental consequences that can result from unchecked growth. This Read More …

Englisheco, eloq, eloqasia, environment, green, marketing, tuv, vero imc, vero vietnam, vietnam

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