(Translated from 5 Things You Need to Know When Using KOLs in Vietnam on EloQ’s Blog by Tuấn Thành, to cross-post on MarketingReview.vn) Hiện nay việc sử dụng KOL (Key opinion leader of influencers -có thể hiểu là những người Read More …
In the aftermath of the failed Fyre Festival in April 2017, marketers and commentators were busy writing articles analysing the situation and how it went so wrong. The recent release of competing documentaries on the subject has revived that discussion. Read More …
A recent report released by Points North Group claims that big brands are spending large portions of their advertising budgets on influencers with fake followers. The study is clearly designed to draw attention to Point North’s Instascreener tool, which claims Read More …
(Xem bản tiếng Việt 5 lưu ý để chọn KOL một cách hiệu quả nhất được dịch bởi Tuấn Thành tại đây.) The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These Read More …
