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Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of the public relations industry in Vietnam since its early days. Find Read More …
Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some tasks that were once purely human. But with all this power, Read More …
In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a comprehensive analysis of these shifts, highlighting key trends and actionable Read More …
As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the market will reach $49.9 billion by 2028, driven by the Read More …
In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases, which can mislead stakeholders and harm reputations. To effectively combat this Read More …
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy vanity metrics like Advertising Value Equivalents (AVE) and sheer volume Read More …
Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but also served as an opportunity for brands to compete in Read More …
Influencer Marketing in Vietnam is experiencing explosive growth. According to the latest report by Statista, spending on this activity is projected to reach $87.02 million in 2024 and continue to grow strongly at a rate of 11.07% annually, reaching $147.10 Read More …
The first half of 2024 has passed with full of fluctuations from economic to political and social. In that context, the marketing industry in Vietnam is also constantly transforming and following many new trends. As marketing plays a key role Read More …
The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the power of influencers effectively. Meltwater’s State of Influencer Marketing in Read More …
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