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In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases, which can mislead stakeholders and harm reputations. To effectively combat this Read More …
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy vanity metrics like Advertising Value Equivalents (AVE) and sheer volume Read More …
Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but also served as an opportunity for brands to compete in Read More …
Influencer Marketing in Vietnam is experiencing explosive growth. According to the latest report by Statista, spending on this activity is projected to reach $87.02 million in 2024 and continue to grow strongly at a rate of 11.07% annually, reaching $147.10 Read More …
The first half of 2024 has passed with full of fluctuations from economic to political and social. In that context, the marketing industry in Vietnam is also constantly transforming and following many new trends. As marketing plays a key role Read More …
The influencer marketing landscape is ever-evolving, especially in the dynamic Asian markets. As we dive into 2024, several key trends and strategic tips can help brands and marketers harness the power of influencers effectively. Meltwater’s State of Influencer Marketing in Read More …
Why do brands need to care about family marketing in Vietnam? High demand and purchasing power According to the World Data Lab, by 2024 Vietnam will have 4 million more people joining the middle class. This means that the demand Read More …
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse cultural backgrounds of the people we interact with, is essential Read More …
June is considered the Pride Month to celebrate and honor the efforts of the LGBT community in the movement to fight for gender equality. With the scale and global influence of this event, many brands have taken advantage of the Read More …
In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward success by providing insights into what works and what Read More …
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