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Public relations (PR) is a core strategic communication function that will remain an essential part of today’s business and political landscapes in 2023 and beyond. With the ever-evolving needs of society and the stakeholders who live in it, PR professionals Read More …
At first glance, public relations (PR) and rap music might not have much in common. One is a high-stakes profession that requires continuous innovation and strategic thinking, while the other is an artistic outlet that often mesmerizes with its allure Read More …
Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While the use of social media to mitigate crises is no Read More …
If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. Ever thought, or heard, that PR is Read More …
Major milestones of the modern PR industry in a nutshell Proto -PR (public relations-like activities) can be found dated way back to Babylonian times. But going through all these historical events might take more than a simple blog article. So Read More …
If you think that public relations only works with clients, the media, or builds a positive relationship with government agencies, then you’re having a big misunderstanding. PR practitioners also need to take care of and manage consumers’ online reviews. Why? Read More …
What is net zero? Net zero refers to a state in which there is no increase in the total amount of greenhouse gases (GHG) released into the atmosphere. According to the Intergovernmental Panel on Climate Change (IPCC), net emission would Read More …
Stemming the increased demand for entertainment during the Covid-19 pandemic, TikTok has accelerated to become one of the world’s leading social media platforms. According to We Are Social’s Digital Report 2022, TikTok is currently ranked 6th globally in terms of Read More …
This is an interview with Dr. Clāra Ly-Le, EloQ’s managing director, conducted by CIO Today in its featured issue on “10 Most Promising Female CEOs to Watch in 2022.” Brief us about your outset story of your career. As a Read More …
This article is originally published on the blog of Communiqué PR, EloQ’s fellow member in the Public Relations Network (PRN). Johnny Depp and Amber Heard’s recent civil trial has received a slew of media attention, bringing defamation into the spotlight. But Read More …
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