Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have trouble positioning themselves, and would hesitate when asked about their Read More …
Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs such as a doctor, cleaner, or delivery man. The result shows that public relations (PR) was ranked third in the top 5 of non-essential jobs, Read More …
Due to differences in geographic location and culture, the marketing trends of the U.S. and Vietnam have many distinctions and how brands in these two countries approach their target audiences is not the same. Here are some typical trends: Out-of-home Read More …
Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now play an important role in Read More …
Since 2018, the popularity of casual games at home and abroad has just kept growing. Casual games are not occupy much space, easy to operate, allowing players to pick it up quickly while making the most of fragmented time, thus Read More …
An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things in our lives. Have you ever thought of how it Read More …
On January 14, Gillette, the international razor giant owned by Procter & Gamble, took a risk by releasing a video which inverted its usual tagline from “The best a man can get” to “Is this the best a man can Read More …
(English below) Với chi tiêu quảng cáo podcast dự kiến đạt 534 triệu đô la vào năm 2020, ngày càng rõ ràng rằng các nhà quảng cáo trên toàn thế giới đã nhận ra tiềm năng to lớn của việc Read More …
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