Every time I teach a crisis communication class or counsel a brand facing unexpected turbulence, I’m reminded of one truth: a crisis doesn’t damage you – your response does. And in 2026, when news cycles move faster than emotion, and Read More …
For many public relations, marketing and investor relations teams, press releases are an integral part of a communications strategy. But too often, press releases are written and distributed without much consideration for search engine optimization (SEO), reader engagement or how Read More …
How to face journalists and handle their unexpected questions? Here are some helpful tips to navigate a brand message through the ups and downs of a press conference by EloQ Communications! “Media spokesperson: Presenting brand’s message to the press”
As mentioned in the previous blog “Media pitching: A guide to get your press coverages”, a well-presented pitch email could help your press release go a long way. Earning the media’s attention is a rigorous battlefield among brands. In this Read More …
Media relations plays a vital part in a brand’s strategy to build reputation. Brands are eager to pitch their stories to the audience. However, journalists have much more stories to cover than that. Needless to say, the journalists’ mailboxes are Read More …
