In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a comprehensive analysis of these shifts, highlighting key trends and actionable Read More …
In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of legacy vanity metrics like Advertising Value Equivalents (AVE) and sheer volume Read More …
Trong thời đại chuyển đổi số đang bùng nổ, cách chúng ta đánh giá hiệu quả trong lĩnh vực quan hệ công chúng (PR), marketing và xây dựng thương hiệu cần phải thay đổi. Những chỉ số truyền thống như Read More …
In our interconnected world, the ability to communicate effectively across cultures has never been more important, especially in public relations (PR). Intercultural awareness, which involves understanding and respecting the diverse cultural backgrounds of the people we interact with, is essential Read More …
The global climate crisis continues to be a high priority in every nation. For this reason, environmental initiatives and solutions in any sector are being prioritized. Concurrently, in public relations (PR), the term “Green PR” is gradually becoming popular and Read More …
In the ever-evolving landscape of public relations (PR), the ability to measure the impact of PR efforts remains a challenge. As the PR industry constantly adapts to emerging technologies and evolving consumer behaviors, it is imperative to assess the effectiveness Read More …
Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …
In today’s fast-paced digital landscape, public relations (PR) professionals face the ongoing challenge of proving the value of their work while striving to avoid burnout. To address these issues, the PR industry is increasingly turning to technology, embracing automated tools Read More …
In an increasingly interconnected world, crises and emergencies can arise unexpectedly, affecting individuals, organizations, and communities. From natural disasters and public health emergencies to social unrest and cybersecurity breaches, the ability to communicate swiftly and effectively during these critical situations Read More …
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise of AI in the marketing world is both exciting Read More …
