EloQ Communications is pleased to announce that Clāra Ly-Le, our Managing Director, has successfully completed her doctoral degree (PhD). The EloQ family sincerely congratulates her on this achievement.

Her dissertation, which was on social media use in crisis communications in Vietnam, was recently approved by Bond University, Clāra’s institution in Australia. Social media and crisis communications have always been her interest. She aimed to take this interest to another level by challenging herself with a PhD program, and then leverage this new knowledge to best serve her prolific clients. The results of her study have been published in a number of academic journals, as well as on EloQ’s blog, to help the wider public understand the Vietnam social media landscape and how can manage organizational crises.

We are citing Duy Ly, our Head of External Relations to express our joy, “Clāra has been one of the rare members in the public relations industry who is both active in professional and academic work.  There are few PhD’s in the public relations industry, and for many people, it may not be necessary. But in Clāra’s case, her area of study, her dissertation, and her passion of modern public relations and communications set her apart as a true leader. Years of hard work and dedication has finally resulted into the biggest fruit. The biggest congratulations from me, and from the whole EloQ family.”

As the public relations industry in Vietnam is considered somewhat behind in the region, Clāra always aims to apply her multinational knowledge to strengthen Vietnam’s public relations standards. She was educated in the US, Australia and Canada, and has involved in multiple national and regional marketing campaigns.

Clāra started EloQ Communications (previously known as Vero IMC Vietnam) in 2015 before officially went independent with the agency’s new name at the start of 2019. Again, we would like to give our utmost compliments to this great accomplishment.

 

From the EloQ family!

 

See the full release of this announcement in our Newsroom in Vietnamese.