Many corporations have very strong social media presence, with high volume of engagement between the company and its audience; but engaging widely does not mean engaging wisely. Especially during crises, a good social media crisis management plan directs the company’s Read More …
Clāra Ly-Le, our Managing Director, has recently been elected as one of the board members of Public Relations and Communications Association Southeast Asia (PRCA SEA) Regional Board. This PR and Communications Regional Board provides a formal mechanism to consult the Read More …
On March 1, 2019, EloQ Communications has joined the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the world’s largest PR professional body. We are excited to join the prestigious ranks of PRCA SEA Read More …
A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are mistaken. 1. They want to distance themselves from the Read More …
Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social media fiasco sparked by the shockingly abrasive service given to Read More …
Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms Read More …
To go along with the new year, we’d like to announce our own renewal. Note that this isn’t just the usual resolution. As of January 1st, the Vietnamese subsidiary agency formerly known as Vero IMC has been reborn as the Read More …
