The gender-neutral trend in modern days communications

With the emergence of Gen Z, the so-called ‘common beliefs’ on gender norms are changing. The borderline between ‘male’ and ‘female’ blurs as the new generation calls for a gender-inclusive society. This change is urging brands to change the way Read More …

The real importance of diversity in PR

‘Diversity’ is the new trend in workplaces worldwide. Still, the practical meaning behind it is more than just hype for equality and social movement. Redefining diversity When speaking about diversity and inclusion, this is probably what most people would usually Read More …

Brands and their responses to social issues

Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …