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In September 2020, EloQ Communications has released the following news: New website to provide public relations and crisis communications thought leadership, consulting services and research collaboration opportunities This month, EloQ’s Managing Director, Dr. Clāra Ly-Le, launches her website to share: Read More …
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have trouble positioning themselves, and would hesitate when asked about their Read More …
In August 2020, EloQ Communications has released the following news: EloQ Communications relaunches its market entry services EloQ Communications announces the relaunch of its market entry services, initially introduced in 2019, including market research, business match-making, and market visit. Along with Read More …
Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs such as a doctor, cleaner, or delivery man. The result shows that public relations (PR) was ranked third in the top 5 of non-essential jobs, Read More …
Pitching has always been challenging for agencies, with loads of contenders and only one winner. How could one maximize the chance of winning or collect valuable takeaway lessons after losing a pitch? How to win the bid? There are many Read More …
In July 2020, EloQ Communications has released the following news: EloQ Communications signed internationally recognized Tenets of Ethical & Responsible Communications EloQ Communications has recently signed the Tenets of Ethical & Responsible Communications, initiated by World Communications Forum Association (WCFA), to Read More …
Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …
The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …
In June 2020, EloQ Communications has released the following news: 1. EloQ Communications welcomes guest posting on professional blog upon 100th-article milestone This month, EloQ Communications celebrated the 100th article on our professional blog that specialized in examining modern communications Read More …
Influencers play an important role in bringing brands closer to their consumers. According to Nielsen’s Global Trust in Advertising report, 92% consumers believe in the recommendations from friends, families and people whom they trust more than brands’ advertisement. How did Read More …
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