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Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …
The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …
In June 2020, EloQ Communications has released the following news: 1. EloQ Communications welcomes guest posting on professional blog upon 100th-article milestone This month, EloQ Communications celebrated the 100th article on our professional blog that specialized in examining modern communications Read More …
Influencers play an important role in bringing brands closer to their consumers. According to Nielsen’s Global Trust in Advertising report, 92% consumers believe in the recommendations from friends, families and people whom they trust more than brands’ advertisement. How did Read More …
Many businesses plunge owing to the impact of COVID-19, yet several industries are still growing strongly amid the crisis. According to the recent report by Talkwalker, a social media monitoring and analysis platform, four industries have high demand especially during Read More …
As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …
Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …
“Content is the king”, stated Bill Gates the billionaire. Indeed, content is now gradually dominating the entire digital marketing strategies and becoming a critical element for an effective business performance. To get the most out of your connection, owning a Read More …
Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …
Since the global COVID-19 pandemic struck, the world is now facing great difficulties in the new decades of 2020. Nevertheless, it is crucial that we need to overcome this hardship and to grow stronger than ever. For that, how should Read More …
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