What information Vietnamese journalists look for during Coronavirus crisis?

The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR and marketing practitioners to approach their target audiences. Through the Read More …

PR in Coronavirus epidemic: Public relations when the public is absent

The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …

Business communication shines during Covid-19 pandemic

The outbreak of coronavirus continues to affect the global economy, and no one can be sure when the epidemic will end, and when commercial activities will return to normal. However, in this crisis, business communication has found a bright opportunity Read More …

A PR practitioner’s opinion upon watching “Ghen co Vy”

“Wash your hand, rub, rub, rub, rub Do not touch your eyes, nose, mouth Limit joining any crowd…” The catchy melody of the Vietnamese “hand-washing” song continue to jingle across the globe during the peak of COVID-19 outbreak. When it Read More …

PR in Covid-19 outbreak: As kites rise highest against the wind

Covid-19 has been the main topic on every newsfeed, daily conversations and media since the turn of the year of Rat. The tiny virus sets in train a medical, economic and social catastrophe in China, and causes huge impacts in Read More …