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Public relations has always been an essential part of any business. It is the process of managing the relationship between a company and the public. And while the basics of public relations remain the same, artificial intelligence (AI) is changing Read More …
This is an interview conducted by Aspioneer in its featured issue on International Women’s Day, “The Trailblazer: Women Leaders, 2022”. The issue recognizes and celebrates some of the incredible women in various industries as a reminder of their achievements and Read More …
Dr. Clāra Ly-Le, the Founder and Managing Director of EloQ Communications, shared her expertise in building effective communications strategies for med-tech enterprises in the era of fake news.
EloQ Communications’ Managing Director, Dr. Clāra Ly-Le, recently participated in the interview series called “5 Things You Need To Create A Highly Successful Career As A Public Relations Pro” by Authority Magazine. The series features successful publicists and Public Relations Read More …
A quick interview for an episode of DesignRush QuickSights. We are discussing email marketing best practices 2022 and how email marketing works. Email marketing offers a personalized experience that every brand needs in this customer-centric world. And I’d like to Read More …
For many public relations, marketing and investor relations teams, press releases are an integral part of a communications strategy. But too often, press releases are written and distributed without much consideration for search engine optimization (SEO), reader engagement or how Read More …
A quick guide to entering the PR career path for Gen Z! Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam Read More …
Big corporations have lengthy protocol and dazzling boards of directors to guide the company to success. However, the success of a SME depends greatly on the charm of its owner. Are you an entrepreneur eagerly seeking opportunities to become your Read More …
Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z is the author behind various trendy videos and dance challenges Read More …
Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. EloQ Communications’ Managing Director, Dr. Clāra Read More …
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