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A quick guide to entering the PR career path for Gen Z! Public relations has a long history of development in the world, however, the industry is relatively new in the Vietnam market. It was only in 2010 (after Vietnam Read More …
Big corporations have lengthy protocol and dazzling boards of directors to guide the company to success. However, the success of a SME depends greatly on the charm of its owner. Are you an entrepreneur eagerly seeking opportunities to become your Read More …
Gen Z wut? Since 2018, the unique Gen Z (the generation born between 1997 – 2012) has blown a breath of fresh air into the world. In Vietnam, Gen Z is the author behind various trendy videos and dance challenges Read More …
Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. EloQ Communications’ Managing Director, Dr. Clāra Read More …
Out with the old, in with the new! It’s the final day of 2021. It’s been an eventful, yet, wonderful year for EloQ Communications as we grow stronger. Let’s look back at EloQ’s top highlights from 2021 and celebrate with Read More …
At the start of the pandemic, we were “forced” into social distancing. Lack of human interaction and uncertainty of future circumstances have put us under stress. As time goes by, we’ve gotten used to the convenience of working from home, Read More …
As PR practitioners, we have to admit: Measuring PR activities has always been a debatable topic! Lies in the heart of the heated topic is Advertising Value Equivalency (AVE) is a measurement way too familiar in the PR industry and Read More …
How to face journalists and handle their unexpected questions? Here are some helpful tips to navigate a brand message through the ups and downs of a press conference by EloQ Communications! “Media spokesperson: Presenting brand’s message to the press”
People often acknowledge PR and marketing agencies based on the scale of their services and clietele. However, that’s just the tip of an iceberg. (Read more about the PR industry in EloQ’s analysis). Have you ever wonder how an agency Read More …
As mentioned in the previous blog “Media pitching: A guide to get your press coverages”, a well-presented pitch email could help your press release go a long way. Earning the media’s attention is a rigorous battlefield among brands. In this Read More …
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