In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a comprehensive analysis of these shifts, highlighting key trends and actionable Read More …
As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the market will reach $49.9 billion by 2028, driven by the Read More …
Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While the use of social media to mitigate crises is no Read More …
Big corporations have lengthy protocol and dazzling boards of directors to guide the company to success. However, the success of a SME depends greatly on the charm of its owner. Are you an entrepreneur eagerly seeking opportunities to become your Read More …
Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. EloQ Communications’ Managing Director, Dr. Clāra Read More …
People often acknowledge PR and marketing agencies based on the scale of their services and clietele. However, that’s just the tip of an iceberg. (Read more about the PR industry in EloQ’s analysis). Have you ever wonder how an agency Read More …
Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these responses go out of control and escalate into a communications Read More …
Public relations, as its name suggest, is about working with the public, and is heavily influenced by cultural factors. How is the PR industry in Vietnam different from those from the other side of the globe, more specifically, North America? Read More …
As a leading public relations (PR) and integrated marketing communications (IMC) agency based in Ho Chi Minh, Vietnam, with projects in Vietnam and throughout the ASEAN region, EloQ Communications is delighted to celebrate its five years of operation anniversary on Read More …
When in Rome Vietnam, do as the Romans Vietnamese do! Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be Read More …
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