“Empowerment” in F&B: How a Single Cup of Matcha Illuminated Starbucks’ Entire Customer Experience Strategy

In celebration of World PR Day 2025, EloQ Communications is pleased to reshare this article as a way to promote a spirit of learning and passion for the profession, particularly from the next generation, where fresh perspectives meet real-world experiences Read More …

Coolmate – From a Basic T-Shirt to a Million-Order Brand: An Untold Story Through the RACE Lens

In celebration of World PR Day 2025, EloQ Communications is pleased to reshare this article as a way to promote a spirit of learning and passion for the profession, particularly from the next generation, where fresh perspectives meet real-world experiences Read More …

From “Glitched” Billboards to the Strategic Message of “IMMUNITY” by Varna Colostrum

In celebration of World PR Day 2025, EloQ Communications is pleased to reshare this article as a way to promote a spirit of learning and passion for the profession, particularly from the next generation, where fresh perspectives meet real-world experiences Read More …

PESTEL – Podcast Media in Vietnam: What Opportunities Lie Ahead for the Rise of “Auditory Platforms”?

In celebration of World PR Day 2025, EloQ Communications is pleased to reshare this article as a way to promote a spirit of learning and passion for the profession, particularly from the next generation, where fresh perspectives meet real-world experiences Read More …

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers a comprehensive analysis of these shifts, highlighting key trends and actionable Read More …

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting the market will reach $49.9 billion by 2028, driven by the Read More …