Clāra Ly-Le, our Managing Director, has recently been elected as one of the board members of Public Relations and Communications Association Southeast Asia (PRCA SEA) Regional Board. This PR and Communications Regional Board provides a formal mechanism to consult the Read More …
In 2014 the Sultan of Brunei announced new strict laws that would be gradually rolled out, with the most recent phase of the implementation including laws that would punish adultery and homosexual sex with death. Following mass media attention and Read More …
(Translated from 5 Things You Need to Know When Using KOLs in Vietnam on EloQ’s Blog by Tuấn Thành, to cross-post on MarketingReview.vn) Hiện nay việc sử dụng KOL (Key opinion leader of influencers -có thể hiểu là những người Read More …
An average person is exposed to about 1,000 advertisements a day, and up to 32,000 ads a year (“STAND lesson,” 2012). Advertising is arguably one of the most omnipresent things in our lives. Have you ever thought of how it Read More …
Ở Việt Nam, mạng xã hội (MXH) đã trở thành một trong những nền tảng truyền thông phổ biến nhất. Dù MXH có sức ảnh hưởng lớn trong việc xử lý khủng hoảng, và nhiều quốc gia đang có xu Read More …
In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese companies Read More …
Following the disasters of Ethiopian Flight 407 and Lion Air Flight 610, critical voices have demanded that Boeing immediately ground all of its 737 Max 8 planes . News media questioned not only the planes’ safety, but also the delayed Read More …
On March 1, 2019, EloQ Communications has joined the Public Relations and Communications Association Southeast Asia (PRCA SEA), the Southeast Asian branch of the world’s largest PR professional body. We are excited to join the prestigious ranks of PRCA SEA Read More …
In the aftermath of the failed Fyre Festival in April 2017, marketers and commentators were busy writing articles analysing the situation and how it went so wrong. The recent release of competing documentaries on the subject has revived that discussion. Read More …
A recent report released by Points North Group claims that big brands are spending large portions of their advertising budgets on influencers with fake followers. The study is clearly designed to draw attention to Point North’s Instascreener tool, which claims Read More …
