Tết is on its way Tết has come to our heart (Tết from my country side – Từ Huy) *TN: Tết is traditional lunar new year celebration in Vietnam And it also comes in commercial rhythms racing on every corner Read More …
“Fear-based marketing” impacts the audiences’ psychology, confuses and influences them to take action to minimize that fear. This is a traditional communication method that has been used by organizations for years to push the community into changing perceptions, abandoning old Read More …
Kể từ khi PRCA được thành lập tại khu vực Đông Nam Á năm ngoái, tôi đã có khoảng thời gian rất thú vị với tư cách thành viên hội đồng, và rất vui khi được mời đưa ra ý Read More …
In December 2019, TDA once again awarded EloQ Communications as the December winner of the Public Relations Agency of the Month in Vietnam, marking the second time in a row the agency has received acknowledgement on a global scale. Through Read More …
The role of social media in crisis communication Organizations often confuse between two concepts: crisis management and crisis response. Many clients came to me asking to “manage” their crisis, but at that moment many problems had arised, therefore what they Read More …
I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide comments for its new regional Census, which is a hugely valuable source of data and Read More …
Chỉ trong tháng 10 vừa qua, đã có đến 2 thương hiệu xa xỉ của Châu Âu tiến vào thị trường Việt Nam một cách chính thức sau nhiều năm tìm hiểu thị trường này. Đó là thương hiệu xe Read More …
In October alone, there were two European luxury brands entering Vietnam officially after long time exploring the market: Ferrari, an Italian luxury sports car manufacturer, and Blancpain, luxury Swiss-made watch brand and the world’s oldest watch manufacturer. From super cars Read More …
EloQ Communications đang tìm ứng viên thích hợp cho vị trí Chuyên viên Quản lý dự án (Account Executive). Account Executive là cầu nối kết nối khách hàng và thành viên nội bộ để cùng lên ý tưởng cho các Read More …
Social media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are their speed, ease-of-reach, and interactivity, Read More …
