Marketing, Branding, Quan hệ công chúng (PR) và Quảng cáo (Advertising) là 4 khái niệm khác nhau nhưng luôn bị hiểu nhầm bởi đa số những người “mới bước vào nghề”. Việc nhầm lẫn 4 khái niệm trên sẽ hạn Read More …
Marketing, Branding, Public Relations (PR), and Advertising are four different concepts that are always misunderstood by most “newbies”. The confusion of the above four concepts will limit businesses in optimizing communication channels. Because each of the above activities has different Read More …
This article is originally published on the blog of Communiqué PR, EloQ’s fellow member in the Public Relations Network (PRN). As social media usage continues to grow in Vietnam, brand impersonation has become a problem. This article will outline how Read More …
Digitalization has given consumers more opportunities to engage with different brands directly and convey their ideas to them. It has also led to a highly competitive market which means that as a business owner, you need to put in a Read More …
Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach and measurable KPIs, almost every company wants to build for itself an effective digital strategy. But the question is whether they should Read More …
We often see the term ‘digital marketing’ across many marketing forums and marketing groups. But would employing digital marketing in every campaign guarantee success? Digital marketing consists of many tools, from online banners, landing pages, SEO, to social monitoring tools, Read More …
“Content is the king”, stated Bill Gates the billionaire. Indeed, content is now gradually dominating the entire digital marketing strategies and becoming a critical element for an effective business performance. To get the most out of your connection, owning a Read More …
EloQ Communications is pleased to announce that Clāra Ly-Le, our Managing Director, has successfully completed her doctoral degree (PhD). The EloQ family sincerely congratulates her on this achievement. Her dissertation, which was on social media use in crisis communications in Read More …
The digital era has completely changed how people access new information. Unlike in the previous centuries, all the features of television, radio, and newspaper are integrated into one device called smartphone in this 21st century. The communications and advertising industry Read More …
In just 0.59 second, Google has found 865.000.000 results for the term: “Street team marketing”. Just what is “street team marketing” then? In fact, “street team marketing” has existed for years and is considered as one of the most old-school Read More …
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