Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms Read More …
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since Read More …
Vào tháng 4/2019, Google đã điều chỉnh các thuật toán tìm kiếm của họ để các podcast – những chương trình phát thanh trên internet – xuất hiện cùng với kết quả tìm kiếm bằng văn bản, hình ảnh và Read More …
(English below) Với chi tiêu quảng cáo podcast dự kiến đạt 534 triệu đô la vào năm 2020, ngày càng rõ ràng rằng các nhà quảng cáo trên toàn thế giới đã nhận ra tiềm năng to lớn của việc Read More …
To go along with the new year, we’d like to announce our own renewal. Note that this isn’t just the usual resolution. As of January 1st, the Vietnamese subsidiary agency formerly known as Vero IMC has been reborn as the Read More …
Fish sauce is not only Vietnam’s most ubiquitous meal-time condiment. It is also the focus of a recent battle between so-called White PR versus Black PR practices. The background to the story began last year, when a Vietnamese trade association Read More …
Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh expressed his pride in Vietnam’s achievements over the past three Read More …
Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed your recent election results and its effects closely. We also Read More …
