Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social media fiasco sparked by the shockingly abrasive service given to Read More …
Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms Read More …
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since Read More …
Earlier at the Vietnam Summit 2016, an annual conference organized by The Economist, in collaboration with Vietnam’s Ministry of Foreign Affairs, Deputy Prime Minister and Foreign Minister Pham Binh Minh expressed his pride in Vietnam’s achievements over the past three Read More …
Dear American friends, We write this letter to remind you that we Vietnamese – living in a country that is on the other side of the Earth – also followed your recent election results and its effects closely. We also Read More …
