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On January 14, Gillette, the international razor giant owned by Procter & Gamble, took a risk by releasing a video which inverted its usual tagline from “The best a man can get” to “Is this the best a man can Read More …
Digital literacy has exploded among the Vietnamese populace in the last decade, and social media has naturally followed. With 57 percent of the country now active on social media, there is unprecedented opportunity for brands entering Vietnam to reach their Read More …
A previous article talked about why Vietnamese companies should use social media more for crisis communication. Now we’ll explore some reasons why they don’t, and why most of those are mistaken. 1. They want to distance themselves from the Read More …
Most frequent fliers recognize that service quality among ASEAN airlines generally surpasses the service quality of U.S. Airlines. Nonetheless, there are several lessons we can take from the recent social media fiasco sparked by the shockingly abrasive service given to Read More …
Vietnam has spent the 32 years since its Doi Moi reforms in a phase of rapid economic expansion, and recently there seems to be more public awareness than ever about the environmental consequences that can result from unchecked growth. This Read More …
Doing public relations in times of stability is one thing, but what do you do when something goes wrong? Crisis communication as a subset of public relations is a fairly young practice in Vietnam. Just as companies and PR firms Read More …
The use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or make something go viral. Since Read More …
(English below) Với chi tiêu quảng cáo podcast dự kiến đạt 534 triệu đô la vào năm 2020, ngày càng rõ ràng rằng các nhà quảng cáo trên toàn thế giới đã nhận ra tiềm năng to lớn của việc Read More …
To go along with the new year, we’d like to announce our own renewal. Note that this isn’t just the usual resolution. As of January 1st, the Vietnamese subsidiary agency formerly known as Vero IMC has been reborn as the Read More …
