Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While the use of social media to mitigate crises is no Read More …
This article is originally published on the blog of Communiqué PR, EloQ’s fellow member in the Public Relations Network (PRN). As social media usage continues to grow in Vietnam, brand impersonation has become a problem. This article will outline how Read More …
Digitalization has given consumers more opportunities to engage with different brands directly and convey their ideas to them. It has also led to a highly competitive market which means that as a business owner, you need to put in a Read More …
Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these responses go out of control and escalate into a communications Read More …
Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach and measurable KPIs, almost every company wants to build for itself an effective digital strategy. But the question is whether they should Read More …
We often see the term ‘digital marketing’ across many marketing forums and marketing groups. But would employing digital marketing in every campaign guarantee success? Digital marketing consists of many tools, from online banners, landing pages, SEO, to social monitoring tools, Read More …
You are in a rush to expand the business and beat those competitors, but the ‘new normal’ happened and added new challenges to market entry decisions? Plot twist: the new normal is actually not-so-new at all. In fact, changing consumer Read More …
Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …
The social network giant Facebook is suffering from a huge social boycott campaign joined by major brands. The decision to boycott should be a huge plus for brand’s image. However, by simply pulling advertising in a short period of time, Read More …
As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …
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