AI trong thế giới PR
Ở bài trước, tôi đã bàn về sự sáng tạo trong bối cảnh phát triển AI, vậy còn vai trò của AI đối với nền tảng quan hệ công chúng (PR) thì sao? AI trong thế giới PR Sự trỗi Read More …
Tag: marketing
AI in the PR world
Continuing from my last thoughts on creativity in the AI context, how about the roles of AI against the public relations (PR) background? AI in the PR world The rise of AI in the marketing world is both exciting Read More …
Giá trị cốt lõi của PR: chúng ta đang ở đâu trong bối cảnh marketing tích hợp
“Nếu Marketing là một cuộc chạy nước rút, thì PR là một cuộc chạy đua marathon có thể mang lại kết quả tốt về mặt danh tiếng cũng như giáo dục nhận thức. Chẳng hạn như, sử dụng các bằng Read More …
Advocating for PR’s core values: where we stand in the integrated landscape
If marketing is a sprint, then PR is a marathon that can deliver amazing results in terms of reputation and education. For example, by using scientific proof to boost vaccination levels in Vietnam. Ever thought, or heard, that PR is Read More …
Reimagining market entry in the new normal
Planning and venturing on a new market entry during and after the Covid-19 pandemic could be challenging. However, market entry attempts in these times can actually benefit from new consumer behaviors and technology transformation. EloQ Communications’ Managing Director, Dr. Clāra Read More …
EloQ Comunications’ top highlights from 2021
Out with the old, in with the new! It’s the final day of 2021. It’s been an eventful, yet, wonderful year for EloQ Communications as we grow stronger. Let’s look back at EloQ’s top highlights from 2021 and celebrate with Read More …
The gender-neutral trend in modern days communications
With the emergence of Gen Z, the so-called ‘common beliefs’ on gender norms are changing. The borderline between ‘male’ and ‘female’ blurs as the new generation calls for a gender-inclusive society. This change is urging brands to change the way Read More …
Influencer marketing and its ethical responsibility toward followers
Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already existed for a long time. So what is the role Read More …
When to hire agency, and when to build your in-house digital team?
Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach and measurable KPIs, almost every company wants to build for itself an effective digital strategy. But the question is whether they should Read More …
EloQ Communications and five years of constant exertion
As a leading public relations (PR) and integrated marketing communications (IMC) agency based in Ho Chi Minh, Vietnam, with projects in Vietnam and throughout the ASEAN region, EloQ Communications is delighted to celebrate its five years of operation anniversary on Read More …
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