When in Rome Vietnam, do as the Romans Vietnamese do! Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be Read More …
After years of committing to the public relations (PR) and marketing industry, EloQ Communications – a boutique public relations and marketing agency located the bustling Ho Chi Minh, Vietnam, now celebrates its 5th anniversary with many successful projects for small Read More …
In January 2021, EloQ Communications has released the following news: EloQ Communications among top 10 ‘social media’ and ‘content’ agencies by TDA EloQ Communications, a PR and marketing agency from Vietnam, has been recognized as one of the best agencies Read More …
The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry and its practitioners are also transforming and renewing the way Read More …
Sống bằng nghề đánh bóng tên tuổi cho thiên hạ, nhưng phần lớn người làm PR cũng như các agency lại không giỏi quảng cáo cho bản thân. Trong 10 agency thì sẽ có đến 8-9 đơn vị sẽ hơi Read More …
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have trouble positioning themselves, and would hesitate when asked about their Read More …
Gần đây, tờ The Strait Times của Singapore có thực hiện một khảo sát về nhìn nhận của người Sing về các ngành nghề thiết yếu (essential jobs) như bác sĩ, công nhân môi trường, người giao hàng… Kết quả Read More …
Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs such as a doctor, cleaner, or delivery man. The result shows that public relations (PR) was ranked third in the top 5 of non-essential jobs, Read More …
Pitching has always been challenging for agencies, with loads of contenders and only one winner. How could one maximize the chance of winning or collect valuable takeaway lessons after losing a pitch? How to win the bid? There are many Read More …
Influencers play an important role in bringing brands closer to their consumers. According to Nielsen’s Global Trust in Advertising report, 92% consumers believe in the recommendations from friends, families and people whom they trust more than brands’ advertisement. How did Read More …
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