Thực chất nghề PR là làm gì, có cần thiết đến vậy không?

Gần đây, tờ The Strait Times của Singapore có thực hiện một khảo sát về nhìn nhận của người Sing về các ngành nghề thiết yếu (essential jobs) như bác sĩ, công nhân môi trường, người giao hàng… Kết quả Read More …

What does PR do exactly, and is it essential?

Singaporean newspaper The Strait Times recently completed a survey on people’s perception of essential jobs such as a doctor, cleaner, or delivery man. The result shows that public relations (PR) was ranked third in the top 5 of non-essential jobs, Read More …

Vietnamese influencers in COVID-19 pandemic

Influencers play an important role in bringing brands closer to their consumers. According to Nielsen’s Global Trust in Advertising report, 92% consumers believe in the recommendations from friends, families and people whom they trust more than brands’ advertisement. How did Read More …

What marketers should keep in mind when marketing situation has changed post-crisis?

Recently, the COVID-19 pandemic leaves heavy impacts on Vietnam and the world by changing the global situation, the thinking, perception as well as human behavior. For that, this global change demands a shift in the mind of business leaders, businesspeople, Read More …

6 content ideas to optimize communications during Covid-19

Freezing your communications during a crisis isn’t prudent, but you do need to recalibrate your messages. EloQ Communications shares strategies and content ideas to help you through challenging times. Challenging times are opportunities disguised as problems—and brands must act fast. Read More …

Khủng hoảng COVID-19: thời của chuyển đổi thực chất, không chỉ tăng cường công nghệ

Giữa đại dịch COVID-19, công nghệ cao được nhắc đến như là giải pháp đưa doanh nghiệp vượt khó. Nhưng liệu công nghệ có phải là chìa khoá vạn năng? Chuyện dùng Zoom giữa mùa đại dịch Khi các nước Read More …

During the COVID-19 crisis: time for real transformation, not only technology

During the COVID-19 pandemic, technology is repeatedly mentioned as a solution to help businesses overcome difficulties. But is technology the key to all trouble? The use of Zoom in this work-from-home season When most countries urge their people to stay Read More …

PR in Coronavirus epidemic: Public relations when the public is absent

The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …