With the emergence of Gen Z, the so-called ‘common beliefs’ on gender norms are changing. The borderline between ‘male’ and ‘female’ blurs as the new generation calls for a gender-inclusive society. This change is urging brands to change the way Read More …
Recently, influencer endorsement of low-quality and untested skincare products, counterfeit cosmetics, placebo, or even risky cryptocurrency has stirred up frustration in the community. However, this influencer marketing dilemma has already existed for a long time. So what is the role Read More …
Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach and measurable KPIs, almost every company wants to build for itself an effective digital strategy. But the question is whether they should Read More …
As a leading public relations (PR) and integrated marketing communications (IMC) agency based in Ho Chi Minh, Vietnam, with projects in Vietnam and throughout the ASEAN region, EloQ Communications is delighted to celebrate its five years of operation anniversary on Read More …
When in Rome Vietnam, do as the Romans Vietnamese do! Stepping into a new market can be confusing as you’re dealing with a new culture, new mindset and unfamiliar way of working. What applies in your country might not be Read More …
After years of committing to the public relations (PR) and marketing industry, EloQ Communications – a boutique public relations and marketing agency located the bustling Ho Chi Minh, Vietnam, now celebrates its 5th anniversary with many successful projects for small Read More …
In January 2021, EloQ Communications has released the following news: EloQ Communications among top 10 ‘social media’ and ‘content’ agencies by TDA EloQ Communications, a PR and marketing agency from Vietnam, has been recognized as one of the best agencies Read More …
The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century, the PR industry and its practitioners are also transforming and renewing the way Read More …
Sống bằng nghề đánh bóng tên tuổi cho thiên hạ, nhưng phần lớn người làm PR cũng như các agency lại không giỏi quảng cáo cho bản thân. Trong 10 agency thì sẽ có đến 8-9 đơn vị sẽ hơi Read More …
Although PR agencies make a living from beating the drums for others, hardly do they know how to advertise for themselves. Eight or nine out of ten PR agencies have trouble positioning themselves, and would hesitate when asked about their Read More …
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