Although social media is a dominant and fast-growing platform for communications, its use in crisis communication is relatively limited. The reason is, we often fear what we don’t know. While the use of social media to mitigate crises is no Read More …
The emergence of social media brings along many benefits for global netizens. It connects people, creating a seamless information flow regardless of space and time. But the popularity and the ease of engagement of social media also abet the spread Read More …
This article is originally published on the blog of Communiqué PR, EloQ’s fellow member in the Public Relations Network (PRN). With the on-going concerns in the early stage of COVID-19 vaccination in Vietnam, this article will address the usage of Read More …
Crisis communication is attracting more interest in the modern world of communications. Digitalization and the advancement of Internet has given consumers the privilege to respond to brand’s messages. Sometimes, these responses go out of control and escalate into a communications Read More …
Corporate social responsibility (CSR) nowadays does not translate only into products and services offered or large-scale CSR programs. The new generation of consumers requires businesses to respond promptly to major social issues and take action. Speak up or not? Amid Read More …
Many businesses plunge owing to the impact of COVID-19, yet several industries are still growing strongly amid the crisis. According to the recent report by Talkwalker, a social media monitoring and analysis platform, four industries have high demand especially during Read More …
As a routine, every morning Ms. Tran Minh Thu, director of a leading travel agency in Vietnam, starts her day by reading news on her Facebook Newsfeed. Posts and articles covering the impact of COVID-19 on Vietnam’s tourism industry appear Read More …
Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible way? I have some recommendations that will help marketers utilize social media in Read More …
The Coronavirus pandemic is raging across more than 200 countries, turning the metropolitan areas bustling day and night into desolate places. Within a few months, the world has changed out of expectation, muddling the living habits of billions of residents. Read More …
The outbreak of coronavirus continues to affect the global economy, and no one can be sure when the epidemic will end, and when commercial activities will return to normal. However, in this crisis, business communication has found a bright opportunity Read More …
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